What's New in Event Structures?

What's been going on in the world of Events, particularly with structures? Look no further, here are 5 trends that are shaping the event structure scene as we speak!

Air Roofs by Optix Events are used in trade shows and conferences for their different seminars.

1. Quiet Spaces

With the hustle and bustle of any large event, we sometimes prefer a moment to catch our breaths. In such times, companies such as Coca-Cola have been known to use Quiet Zones, designated areas that offer a peaceful space where attendees can step away from the noise and take a moment to recharge.

Quiet Zones serve a diverse range of attendees, from those with specific needs to individuals who simply prefer a quieter atmosphere. By incorporating these spaces, brands send a clear message: they genuinely care about the well-being of their guests.

Quiet Zones for Coca-Cola, featuring a 8m dome. Provided by Optix Events, finished with Lights and carpeting.

These zones not only make the overall event experience more enjoyable but also provide crucial support for neurodiverse attendees, ensuring everyone feels welcome. As more events adopt this approach, Quiet Zones are set to become a key feature in creating a more inclusive and balanced environment for all.

2. Breakout Areas

Breakout Areas are becoming an increasingly popular feature for Trade Shows, Conferences, Workshops, and Training Events. These designated spaces allow for smaller, focused discussions or activities separate from the main event. They provide an ideal environment for participants to dive deeper into specific topics, collaborate in smaller groups, or engage in more intimate networking.

Breakout areas created for a training session using 4 8m panoramics finished with lights and carpeting in various colours.

Breakout Areas are not just about functionality—they're also about creating a distinct atmosphere for particular purposes. By offering these spaces, event organisers can cater to the diverse needs of their attendees, whether it's for brainstorming sessions, team-building exercises, or specialised training. These areas contribute to a more dynamic and engaging event experience, ensuring attendees can get the most out of their participation. They are also great for conferences that use seminars, creating a focused area with minimal distractions.

Incorporating Breakout Areas into event structures adds versatility and depth, making it easier to manage different segments of an event while enhancing overall attendee satisfaction.

3. Personalised Experiences

As events become more attendee-centric, event organisers now focus on creating Personalised Experiences. Personalisation can take many forms, from custom branding that aligns with the attendee’s interests to creating bespoke structures that cater to specific event needs. Whether it’s a branded lounge area, walls with logos or signs pointing them in a particular direction.

Inflatable structures are versatile canvases for your messaging. PODS Products is an immersive play tent company that approached Optix for a bespoke structure for their exhibition stand, after understanding their need for a modular setup that needed to eliminate light, we designed this structure for them.

Bespoke Event Stand created for PODS Products with removable graphics, and modular sections to fit multiple event floorplans. Finished with a slot for a mounted screen, created by Optix Events.

By focusing on personalisation, brands can build stronger connections with their audience, enhance engagement, and ultimately create a more impactful event. This trend reflects a shift towards more thoughtful and attendee-focused event planning, where the experience is designed with the individual in mind.

4. Transforming Existing Spaces

In the pursuit of cost-effective and creative event solutions, transforming existing spaces has emerged as a notable trend. Instead of securing external venues, many organisers are opting to repurpose their own facilities, turning familiar spaces into dynamic event environments. This approach not only saves on costs, but also allows for greater customisation and control over the event’s atmosphere.

A key element of this trend is the use of innovative structures, such as inflatable structures, which can dramatically alter the look and feel of a venue. Unlike conventional marquees, these modern structures add a unique and visually striking element to the space, making it stand out. Whether it’s for a corporate event, product launch, or a themed party, transforming an existing space can provide a fresh, exciting backdrop that aligns with the event’s goals.

15 m Cube set up in the car park, transforming the existing area for an office party.

This trend emphasises flexibility and creativity in event planning, showing that, with the right tools and vision, any space can be transformed into a captivating event setting.

5. Themed Experience

For large conferences or shows, creating a cohesive and immersive environment is key. Themed Experiences have emerged as a powerful trend, enabling organisers to craft a unified atmosphere that resonates throughout the event. By using versatile structures, companies can tailor their spaces to fit the event’s theme, making the experience more memorable and impactful.

An inflatable company like Optix offers a wide range of structures that can be customised to suit any theme. From walls that define and separate different areas to cubes and domes that serve as seminar spaces or relaxation zones, these structures provide the flexibility to create distinct yet cohesive environments within a single event.

Using a comnbination of Walls, Cubes, Panoramics and other structures to create a unique experience for a conference.

Themed Experiences are about more than just aesthetics; they help to guide the flow of the event, ensuring that each space serves its intended purpose while contributing to the overall narrative. This approach not only enhances the visual appeal of the event but also creates a more engaging and immersive experience for attendees, making the event stand out in their minds long after it’s over.

How Optix Inflatable Structures Leverage Emerging Trends!

As events continue to evolve, the demand for innovative, flexible, and impactful structures is greater than ever. Optix is at the forefront of this movement, offering a comprehensive range of solutions that cater to the latest trends in event planning. Whether it's creating Quiet Zones that provide attendees with a peaceful retreat, designing versatile Breakout Areas for focused discussions, or crafting Personalised Experiences that resonate with each individual, Optix has the tools and expertise to bring your vision to life.

Optix's offerings don’t stop there. Their ability to transform existing spaces into dynamic event environments, utilising state-of-the-art inflatable structures, allows for cost-effective and visually striking transformations. Additionally, with their range of Modular Sections, Optix provides the flexibility to design unique, customisable environments that can adapt to the needs of any event.

Finally, for those looking to create a truly immersive atmosphere, Optix’s themed structures, from walls and cubes to domes and relaxation spaces, ensure that every aspect of your event aligns with your overall theme. With Optix as your partner, you can confidently create events that are not only engaging and memorable but also reflect the cutting-edge trends shaping the future of event design.